Managing creativity, innovation, entrepreneurship and change are essential to successful performance in the context of increasing demands and fierce competition faced by organisations in the twenty-first century. This unit provides an opportunity for you to explore how these processes might effectively be promoted across organisations regardless of size and sector from initial business start-up through to large multinational corporations. The unit adopts a critical approach encouraging consideration of alternative philosophical perspectives supported by influential theoretical contributors.
The syllabus focuses on four main areas, which are linked and build on each other:
First, we define creativity, invention, innovation and entrepreneurship and demonstrate the linkages between them
1. Innovation as a core business process: what does it mean to innovate?
2. Creativity, invention, innovation and entrepreneurship: where do creative ideas from and what are the linkages?
3. R&D and IPR as bases for innovation
4. Innovation and sources of innovation: what is innovation and why is innovation important? Second, we examine what is required to build an innovative organisation
1. Introduce Corporate Entrepreneurship: what does it mean for corporates to be entrepreneurial?
2. Entrepreneurial Business Models
3. Developing an Innovation Strategy
4. Building the Innovative Organisation
Third, we examine the transformative effects of innovation in successful innovative organisations
1. Open Innovation and Networks
2. Building the Innovation Case
3. Collaboration, Open Innovation and Networks
4. Capturing the benefits of innovation through measurement and policy
Fourth, we look at how the change induced by innovative organisations can be managed to yield results
1. Organising for innovation: organisational climate, culture, competences and resources
2. Managing the change prompted by effective innovation
3. Innovation Management and Performance
4. Innovation, Competition and Corporate Venturing